Digital Marketing

This course is designed for practical learning, therefore, most concepts will be linked with hands-on training, where students will be expected to work with marketing datasets, dummy display ads, virtual website optimisation, SEO based on instructions in lectures and class discussions. The live experience of analysing responses with analytical software, the launching of dummy display ads, creating optimisation of website through Google Ads are some of the key features of the programme.

At the end of this course, the participants will understand various channels and activities essential to plan to implement and manage an effective digital marketing strategy for their businesses. The course will equip them for various online marketing certificates like Google ad words, Facebook, Google Analytics (GA)..

Course Highlights

Digital Marketing Overview

- What is Marketing
- What is Digital Marketing
- Importance and Benefits of Digital Marketing
- How Digital Marketing Works
- Channel of Digital Marketing

Digital Mkt. vs Traditional Mkt.

- Difference between both
- Benefits of Traditional Marketing
- The downside to Traditional Marketing
- Why Digital Marketing wins over traditional marketing
- Tools of Digital Marketing
- How we use both

Social Media Marketing

What is Social Media Marketing
Importance of Social Media Marketing
Understanding different Social Media platforms and their Marketing Strategies

Search Engine Optimization

What is SEO
Introduction to SERP
Major function of Search Engine
What are keywords
Types of Keywords
Google keyword Planner Tool
Keyword Research Process
On Page Activities
Site Audit and Rectification Etc.
Off Page Activities
Local SEO etc.

Search Console Tools

Introduction to Search Console
Understanding dashboard of Search Console
Configuration of Search Console
How does Google Search Console work?

Google My Business

Introduction to Google My Business
Create Google Business Account
How does Google My Business work
Understanding dashboard of GMB
Process of verify Business etc.

Search Engine Algorithms

Introduction to Search Engine Algorithm
How Algorithm Works
Why Search Engine needs to update its Algorithm
Search Engine Penalties and Recoveries
Why a Search Engine Penalize a website
Humming Bird Algorithm
Google Panda Algorithm
Google Penguin
Google EMD Update
How to save your site from Google Panda
Penguin and EMD Update
How to recover your site from Panda

Google Analytics

Introduction to Google Analytics
Configuring Google Analytics
Different features & Matrix of Google Analytics
Implementing and optimizing Google Analytics
Implementing Remarketing Tags
Understanding and implementing Goals & Funnel
Monitoring traffic: Source, Behavior, Actions
Monitoring Bounce Rate and Exit Rate etc.

Website Planning Process

Understanding Domain Names & Domain Extension
Types of Website
Based on Functionality
Based on purpose
Planning a website
Booking a Domain name & Web Hosting
What is WordPress
Page creation on WordPress
Blog page creation on WordPress
Landing page & Optimization
Creating blueprint of every webpage
Best & worst example
Understanding Plugins

Facebook Marketing

Introduction to Facebook
Introduction to Facebook Marketing
Understanding Facebook Algorithm
Facebook Business Page Creation
Configuring Facebook Pixel
Audience Creation
Creating Facebook Campaign
Remarketing and Conversion tracking

Twitter Marketing

Introduction to Twitter
Importance of Twitter
Importance of Twitter Advertising
Creating and optimizing Twitter Campaign
Understanding Twitter Remarketing
Creating Twitter Cards
Conversion Tracking & Analytics

LinkedIn Marketing

Understanding the importance and benefit of LinkedIn
Creating LinkedIn Business Page
LinkedIn – Advertising
Creating different types of LinkedIn Campaign
Creating LinkedIn Remarketing List and Campaign
Conversion Tracking and LinkedIn Campaign Analysis

Instagram Marketing

Introduction to Instagram
Understanding the importance of Instagram
Creating Instagram Business Profile
Instagram Advertising
Stories and Live Video’s

Email Marketing

What is Email Marketing
Understanding different Email Marketing terminologies
Legimate / Opt-In Email Marketing
Challenge faced and Best Practices
Testing your mail deliverability

Lead Generation

Understanding Lead Generation for business
Why Lead Generation is important
Understanding Landing Page
Understanding Thank You Page
Best practice to create a Landing Page and Thank You Page
Types of Landing Page
What is A/B Testing
Selecting Landing Page after A/B Testing
Converting leads into sales

Google Ads

Introduction to Ads
Creating, optimizing and Configuring Google Ads Account
Understanding different terminology and Ads Algorithm
Keyword Research and Analysis
Bidding and Optimization Strategies
Creating and optimization Search Ads with all feature
Ads Writing techniques to get maximum return
Understanding & creating Display Ads to build an effective brand
Learn how to create Contextual Advertisement
Testing and optimizing your campaign using conversion tracker
Learn how to create an effective Remarketing Campaign
Market your customer online
Gmail Marketing
Video Advertising on GDN

YouTube Marketing

Introduction to YouTube
Creating and configuring YouTube Channel
Connecting YouTube channel to Ads and Analytics
Understanding YouTube Analytics
Monetize YouTube Videos
YouTube Advertising
Tracking Conversions
Monitoring Website
Creating, Optimizing and bidding YouTube Ads
Monitoring Traffic Sources

Video Marketing

Introduction to Video Marketing
Understanding Video Campaign
Importance of Video Campaign
Uploading video to Video Marketing Website
Developing Video Marketing Strategy
Creating Video Ads Group
Targeting Options
Understanding Bid Strategy

Mobile Marketing

Introduction to Video Marketing
Importance of Mobile Marketing
SEO activities for Mobile Marketing
Understanding Mobile Application
Concept of Mobile Marketing

WhatsApp Marketing

Introduction to WhatsApp
How to install and setting up WhatsApp Business App
Create and manage WhatsApp Business Catalogue
Setting up pre- defined greeting message and away messages
Setting up proper business profile
How to reach clients and prospect via WhatsApp without having their numbers saved in your phone
How to send bulk WhatsApp messages and mention each person’s name in his/her own message content

Content Marketing

What is Content Marketing
Objective of Content Marketing
Content Marketing 5 Step Strategy Building Process
Types of Content
How to write great compelling content
Keyword Research for content ideas
Optimizing content for search engine
How to market your content
Understanding second customer
Importance of second customer
How to increase second customer
Understanding online influence

SMS Marketing

Introduction to SMS Marketing
Tools of SMS Marketing
Importance of SMS Marketing
Understanding tools of SMS marketing

Google AdSense

What is AdSense
How to get approved for AdSense
Cool trick to get AdSense approval by Google
Using your AdSense Account interface & Placing Ads
Creating blogs with free theme

Affiliate Marketing

What is Affiliate Marketing
3 A’s of Affiliate Marketing
Difference ways to do Affiliate Marketing
Affiliate Marketing Secrets
Some of the top Affiliate Networks in the World

E-Commerce Website Design

Introduction to E-Commerce
Introduction to E-Commerce Website
Objective of E-Commerce Website
Understanding Plugins related to E-Commerce
Introduction to Payment Gateway
Create Blueprint of every webpage
Configuring Payment Gateway
Understanding requirement for E-Commerce

Digital Marketing Strategy

What is AdSense
Discuss Digital Marketing Strategy for SEO
Discuss Digital Marketing Strategy for SMO
Discuss Digital Marketing Strategy for SEM
Discuss Digital Marketing Strategy for SMM
Discuss Digital Marketing Strategy for Lead Generation
Understanding 5 W’s of Internal Marketing